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Case Studies
We have a track-record of consistently delivering measurable results. Click any of the links below for brief snapshots of our work and comments from satisfied clients.
    Strategic Sales & Marketing
Situation   A venture capital backed software company wanted to increase sales of a complex product (IEEE 1149.1 boundary-scan diagnostic tools) to a technical audience.
 
Provided   A new selling strategy and guidance to the sales team on how to get into Fortune 500 companies and close major deals. Guidance to the CEO on changing the company's orientation to increase focus on the customer.
 
Result   The company tripled its growth rate.
 
Client Satisfaction   "I’ve read a lot of books about high-tech marketing and strategy. McKenna, Moore and Davidow make their points very clearly. But they don’t help me deal with the specifics of my situation. Andy translates those strategies into results, and he makes things happen fast. He takes his Procter & Gamble background and applies it to high-tech companies, and that’s a unique combination. There aren’t a lot of people like Andy. If you are considering involving Andy in your company, I highly recommend that you do so."

Glenn Woppman
Chairman and Chief Executive Officer
ASSET InterTech, Inc.
    Product Development
Situation   A $300 million engineering services company wanted to develop its first software product (an SNMP application builder for enterprise networks).
 
Provided   A roadmap to develop the concept and get it to market. Guidance to the management team throughout the process.
 
Result   The team brought the product to market in half the time originally planned and achieved the first year's sales goal.
 
Client Satisfaction   "Without Andy's assistance we would not have launched a successful market-focused product and we certainly wouldn't have released it ahead of schedule."

Chris Olsen
Senior Director
ARINC

    Business Start-up
Situation   An entrepreneur seeking to start a business around a new product idea (a photo-ionization mass spectrometer for trace particle detection).
 
Provided   Guidance on developing the business plan and investor presentation. Introduction to an investor who provided $400,000 in seed capital. Guidance throughout the start-up phase including focusing initial sales and marketing activity.
 
Result   The company generated revenue of $1.5 million in its second year.
 
Client Satisfaction   "Andy has been an invaluable advisor in starting my business and building initial sales. He knows instinctively what start-up companies need."

Jack Syage
Chief Executive Officer
Syagen Technology

    Accelerating Growth
Situation   An entrepreneurial company with sales growing at a declining rate each of the last three years.
 
Provided   A thorough analysis of the business and specific recommendations on where to focus the company to improve results. Guidance to management throughout the process of developing and implementing a new strategic plan.
 
Result   The company accelerated growth of its core business, and successfully launched a new product which further accelerated growth.
 
Client Satisfaction   "You introduced some concepts that were new to us. But you made them so clear that everyone understood what you meant. These ideas represent a very different approach, and it's one that makes a lot of sense."

David Droman
Chief Executive Officer
V-Systems, Inc.

    Strategic Planning
Situation   A division of a Fortune 500 company wanted to listen to its customers and use that input to develop a new strategic plan.
 
Provided   Development and implementation of a customer listening project, including presentation to management of findings and recommended actions. Guidance on structuring the strategic planning process.
 
Result   Management team shifted focus to reflect customer needs and made this the core of a new strategic plan.
 
Client Satisfaction   "Andy was a valuable resource in developing our strategic plans and conducting market research to help us clearly define the needs of our customers."

Amy Marchant
Development Manager
Rockwell Semiconductor

 

    Market Research
Situation   A Fortune 500 company wanted to evaluate the potential of acquiring a foreign company and launching its product into the US market.
 
Provided   A market research project which showed that the product’s appeal to Americans was dramatically lower than in the product’s home market.
 
Result   Management decided not to acquire the company, abandoning consideration of a major expenditure.
 
Client Satisfaction   "Andy’s contributions, including insights about launching new products, made quite a difference to our organization."

Bob Muir
Vice President
Fluor Daniel

 

    Search Engine Optimization
Situation   Electronics manufacturing company needed to increase qualified leads. Ranked #69 for most important keyword.
 
Methods   Increased relevant content.
Expanded list of keywords to target.
Increased link popularity.
Adjusted keyword density.
Improved focus and relevance of page elements.
 
Results  

Impact on Rankings
Company went from #69 to #1 for the top priority keyword. Achieved #1 ranking for 20 other closely related terms.

Impact on Business
Website traffic tripled.
Qualified leads from the Internet increased 8x.
32% of new customers in next year came from the web.
Saved $10K per month by discontinuing paid ranking.

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