Real World Marketing

Kristin Zhivago mentioned in a recent “Revenue Journal” article how we dramatically improved a client's unpaid ranking. Here's a summary of how we did it:

Situation		Electronics manufacturing company needed to increase qualified leads. Ranked #69 for most important keyword.

Methods		Increased relevant content. Expanded list of keywords to target. Increased link popularity. Adjusted keyword density. Improved focus and relevance of page elements.

Results		Impact on Rankings Company went from #69 to #1 for the top priority keyword. Achieved #1 ranking for 20 other closely related terms. Impact on Business Website traffic tripled. Qualified leads from the Internet increased 8x. 32% of new customers in next year came from the web. Saved $10K per month by discontinuing paid ranking.

For more information, you can download a one-page discussion of the methods used, the key “Puzzle Pieces” to Search Engine Optimization. For additional information or to discuss how we can help you, contact us.